Trusted intelligence for decisions you cannot afford to get wrong.

Rose Advisory provides one-to-one strategic diagnosis and trusted advisory for leaders facing high-stakes decisions in unfamiliar terrain.

Our Services

Our Services

Our Services

Our Services

Pricing

Pricing

Pricing

Pricing

Trusted by 30+ clients · Experience across:

Trusted by 30+ clients · Experience across:

New Case Study

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

160%

Direct booking volume increase YoY

New Case Study

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

160%

Direct booking volume increase YoY

Trusted intelligence for decisions you cannot afford to get wrong.

Rose Advisory provides one-to-one strategic diagnosis and trusted advisory for leaders facing high-stakes decisions in unfamiliar terrain.

Our Services

Our Services

Pricing

Pricing

Trusted by 30+ clients · Experience across:

New Case Study

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

160%

Direct booking volume increase YoY

You don't need more information. You need the right map.

You don't need more information. You need the right map.

What changes when

you work with us.

What changes when

you work with us.

Before

Flying blind on high-stakes decisions

Confusion about what's really wrong

Conflicting advice and noise

Decisions made from incomplete maps

Carrying unnecessary cognitive load

After

Knowing exactly what matters — and what to do next

Clarity on the real issue

A trusted recommendation you can act on

Decisions made from the right map

Relief — and a clear path forward

Before

Flying blind on high-stakes decisions

Confusion about what's really wrong

Conflicting advice and noise

Decisions made from incomplete maps

Carrying unnecessary cognitive load

After

Knowing exactly what matters — and what to do next

Clarity on the real issue

A trusted recommendation you can act on

Decisions made from the right map

Relief — and a clear path forward

Before

Flying blind on high-stakes decisions

Confusion about what's really wrong

Conflicting advice and noise

Decisions made from incomplete maps

Carrying unnecessary cognitive load

After

Knowing exactly what matters — and what to do next

Clarity on the real issue

A trusted recommendation you can act on

Decisions made from the right map

Relief — and a clear path forward

Services.

Clients come to me when something important is unclear — and leave with a diagnosis they trust, a recommendation they understand, and a path forward they can act on.



With Rose Advisory

Clarity to move forward

Without

Confusion and indecision

Clients come to me when something important is unclear — and leave with a diagnosis they trust, a recommendation they understand, and a path forward they can act on.



With Rose Advisory

Clarity to move forward

Without

Confusion and indecision

Strategic Diagnosis Sprint

01

Clarity on your most important decision — in weeks, not months.

A focused advisory engagement for a specific high-stakes question, decision, or area of uncertainty. I diagnose the real issue, conduct deep research, and return with a clear recommendation and roadmap.

What we offer

Deep-dive session

Issue diagnosis

Focused research

Options evaluation

Strategic recommendation

Practical roadmap

Get Started

Get Started

Get Started

Get Started

"Kora designed something that actually made our brand stronger."

Joseph Alexander - Official Framer Partner

James Martin

CEO, Hamilton

Trusted Advisor Retainer

02

A rigorous thinking partner in your corner.

Ongoing strategic support for a small number of clients who regularly face consequential decisions and want a trusted external advisor with context, judgment, and research depth.

What we offer

Reserved access

High-trust advisory

Rapid sense-making

Research depth

Clear boundaries

Get Started

Get Started

Get Started

Get Started

"Kora didn’t just give us a strategy—they helped us become a more strategic company."

Joseph Alexander - Official Framer Partner

Sarah Bouchard

Founder & CEO, Lightspeed

Most advice adds noise. This process cuts through it.

Rose Advisory is built to get you from confusion to clarity — fast.

Phase

01

Diagnose the real issue

We identify what is actually at stake, where the confusion lies, and what needs to be understood properly before a sound decision can be made.

Phase

02

Investigate the terrain

I conduct deep, situation-specific research and analysis, using disciplined judgment and AI where useful — never as a substitute for thinking.

Phase

03

Deliver the bridge

I translate complexity into something clear and usable: what is happening, what matters, what the right move is, and what it means in your specific context.

Phase

04

Move forward with confidence

You leave with a clearer map, a sharper understanding, and a defensible next step. The gap is closed.

Phase

01

Diagnose the real issue

We identify what is actually at stake, where the confusion lies, and what needs to be understood properly before a sound decision can be made.

Phase

02

Investigate the terrain

I conduct deep, situation-specific research and analysis, using disciplined judgment and AI where useful — never as a substitute for thinking.

Phase

03

Deliver the bridge

I translate complexity into something clear and usable: what is happening, what matters, what the right move is, and what it means in your specific context.

Phase

04

Move forward with confidence

You leave with a clearer map, a sharper understanding, and a defensible next step. The gap is closed.

Phase

01

Diagnose the real issue

We identify what is actually at stake, where the confusion lies, and what needs to be understood properly before a sound decision can be made.

Phase

02

Investigate the terrain

I conduct deep, situation-specific research and analysis, using disciplined judgment and AI where useful — never as a substitute for thinking.

Phase

03

Deliver the bridge

I translate complexity into something clear and usable: what is happening, what matters, what the right move is, and what it means in your specific context.

Phase

04

Move forward with confidence

You leave with a clearer map, a sharper understanding, and a defensible next step. The gap is closed.

1:25

How we work

See our process in under 90 seconds

1:25

How we work

See our process in under 90 seconds

1:25

I work at the pace of your decision, not a billable calendar.

Diagnosis, not guesswork. I find the real issue — not the surface symptoms.

Research, not assumptions. Deep investigation into your exact situation.

Clarity, not noise. You leave understanding what matters and what to do.

Meet Marianne

Marianne McAllister

Founder & Principal

01

Marianne McAllister

Founder & Principal

Marianne McAllister

Founder & Principal

Beyond advisory.

My work extends into academic research, interdisciplinary scholarship, and applied cognitive science. Explore the thinking behind the practice.

View academic work

View academic work

View academic work

View academic work

Testimonials

"Kora didn’t just give us a strategy—they helped us become a more strategic company."

They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.

Joseph Alexander - Official Framer Partner

Sarah Bouchard

CEO, Lightspeed

"Kora didn’t just give us a strategy—they helped us become a more strategic company."

They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.

Joseph Alexander - Official Framer Partner

Sarah Bouchard

CEO, Lightspeed

5

/5

Based on 32 verified reviews.

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck."

Marcus Thompson

President, Theo

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”

David Kim

VP Strategy, Sitemark

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."

Jennifer Holland

CFO, Elevance

+

Clients across enterprise, education, tech and more.

+

Clients across enterprise, education, tech and more.

+

Clients across enterprise, education, tech and more.

%

On time and budget rate.

%

On time and budget rate.

%

On time and budget rate.

%

Client rehire rate.

%

Client rehire rate.

+

Years in enterprise: Optus, Flight Centre, Viking and more.

+

Years in enterprise: Optus, Flight Centre, Viking and more.

Built around one belief: important decisions deserve proper thought.

I help clients understand what's really going on, arrive at the right answer, and move with confidence.

Joseph Alexander - Official Framer Partner

Marianne McAllister

Founder & Principal

Joseph Alexander - Official Framer Partner

Marianne McAllister

Founder & Principal

Enquire

Enquire

Enquire

Enquire

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

Industry

Tourism

Company Size

10 Employees

Timeline

3 Months

160

%

Direct booking volume increase YoY

9.1

%

Direct channel revenue share increase

Services

Trusted Advisor Retainer

Strategic Diagnosis Sprint

+2

"I finally feel like I'm in control of my own business again."

Zenon Caravella

View Case Study

View Case Study

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

Industry

Tourism

Company Size

10 Employees

Timeline

3 Months

160

%

Direct booking volume increase YoY

9.1

%

Direct channel revenue share increase

Services

Trusted Advisor Retainer

Strategic Diagnosis Sprint

+2

"I finally feel like I'm in control of my own business again."

Zenon Caravella

View Case Study

View Case Study

How Caravella reclaimed direct bookings and stopped leaking profit to OTAs.

Industry

Tourism

Company Size

10 Employees

Timeline

3 Months

160

%

Direct booking volume increase YoY

9.1

%

Direct channel revenue share increase

Services

Trusted Advisor Retainer

Strategic Diagnosis Sprint

+2

"I finally feel like I'm in control of my own business again."

Zenon Caravella

View Case Study

View Case Study

Engagements designed for clarity, not complexity.

Trusted by 30+ clients · Experience across:

Trusted by 30+ clients · Experience across:

Strategic Diagnosis Sprint

Trusted Advisor Retainer

Custom

Get a quote

All engagements begin with a short conversation to assess fit. No obligation.

Fees shared after initial conversation

Quoted

Enquire

Enquire

A focused engagement to diagnose your most pressing decision, research the terrain, and deliver a clear recommendation and roadmap.

Full-funnel diagnostic audit

90-day growth roadmap

Weekly strategy sessions

Conversion optimization plan

30-day post-engagement check-in

Strategic Diagnosis Sprint

Trusted Advisor Retainer

Custom

Get a quote

Fees shared after initial conversation

Quoted

Enquire

Enquire

A focused engagement to diagnose your most pressing decision, research the terrain, and deliver a clear recommendation and roadmap.

Full-funnel diagnostic audit

90-day growth roadmap

Weekly strategy sessions

Conversion optimization plan

30-day post-engagement check-in

All engagements begin with a short conversation to assess fit. No obligation.

Strategic Diagnosis Sprint

Trusted Advisor Retainer

Custom

Get a quote

Fees shared after initial conversation

Quoted

Enquire

Enquire

A focused engagement to diagnose your most pressing decision, research the terrain, and deliver a clear recommendation and roadmap.

Full-funnel diagnostic audit

90-day growth roadmap

Weekly strategy sessions

Conversion optimization plan

30-day post-engagement check-in

All engagements begin with a short conversation to assess fit. No obligation.

FAQ

General

Pricing

Process

Results

What exactly does Rose Advisory do?

I help founders, owners, and senior leaders make high-stakes decisions in areas outside their expertise. That means diagnosing the real issue, conducting deep research into your specific situation, and returning with a clear recommendation and roadmap. I don't implement — I clarify, advise, and equip you to move with confidence.

What kinds of problems do you help with?

Typically, decisions involving AI, systems, digital strategy, operational direction, or any complex domain where you're carrying cognitive load you shouldn't have to. The common thread is high stakes, unfamiliar terrain, and too much noise to cut through alone.

How is this different from regular consulting?

Most consultants either deliver a generic report and leave, or embed themselves in execution indefinitely. I do neither. I work upstream — diagnosing what's actually happening, researching the terrain rigorously, and translating complexity into something clear and actionable. You get the answer, the understanding, and the map. Then you move forward.

Who do you typically work with?

I work one-to-one with the principal — usually a founder, owner, or senior decision-maker. Not committees. Not teams. The person who carries the decision and needs a trusted mind beside them.

More questions? Reach out anytime.

marianne@roseadvisory.co

Copied!

FAQ

General

Pricing

Process

Results

What exactly does Rose Advisory do?

I help founders, owners, and senior leaders make high-stakes decisions in areas outside their expertise. That means diagnosing the real issue, conducting deep research into your specific situation, and returning with a clear recommendation and roadmap. I don't implement — I clarify, advise, and equip you to move with confidence.

What kinds of problems do you help with?

Typically, decisions involving AI, systems, digital strategy, operational direction, or any complex domain where you're carrying cognitive load you shouldn't have to. The common thread is high stakes, unfamiliar terrain, and too much noise to cut through alone.

How is this different from regular consulting?

Most consultants either deliver a generic report and leave, or embed themselves in execution indefinitely. I do neither. I work upstream — diagnosing what's actually happening, researching the terrain rigorously, and translating complexity into something clear and actionable. You get the answer, the understanding, and the map. Then you move forward.

Who do you typically work with?

I work one-to-one with the principal — usually a founder, owner, or senior decision-maker. Not committees. Not teams. The person who carries the decision and needs a trusted mind beside them.

More questions? Reach out anytime.

marianne@roseadvisory.co

Copied!

FAQ

General

Pricing

Process

Results

What exactly does Rose Advisory do?

I help founders, owners, and senior leaders make high-stakes decisions in areas outside their expertise. That means diagnosing the real issue, conducting deep research into your specific situation, and returning with a clear recommendation and roadmap. I don't implement — I clarify, advise, and equip you to move with confidence.

What kinds of problems do you help with?

Typically, decisions involving AI, systems, digital strategy, operational direction, or any complex domain where you're carrying cognitive load you shouldn't have to. The common thread is high stakes, unfamiliar terrain, and too much noise to cut through alone.

How is this different from regular consulting?

Most consultants either deliver a generic report and leave, or embed themselves in execution indefinitely. I do neither. I work upstream — diagnosing what's actually happening, researching the terrain rigorously, and translating complexity into something clear and actionable. You get the answer, the understanding, and the map. Then you move forward.

Who do you typically work with?

I work one-to-one with the principal — usually a founder, owner, or senior decision-maker. Not committees. Not teams. The person who carries the decision and needs a trusted mind beside them.

More questions? Reach out anytime.

marianne@roseadvisory.co

Copied!

Writing.

Essays and reflections on clarity, complexity, and the work of thinking well.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Writing.

Essays and reflections on clarity, complexity, and the work of thinking well.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Writing.

Essays and reflections on clarity, complexity, and the work of thinking well.

View All

View All

Technology Selection

Your CRM is not the problem. Your process is.

Implementation

5 growth levers most companies ignore until it is too late.

Let's see if I can help.

A short conversation to understand your situation

Honest assessment of fit

Clear next steps if we're aligned

"What sets Kora apart is their commitment to building our capabilities, not creating dependency."

Joseph Alexander - Official Framer Partner

Jennifer Holland

CFO, Elevance

No pitch, no obligation. Tell me what you're facing and I'll let you know if I can help.



What services are you interested in?

How would you describe your organisation?

I'll be in touch within a day or two.

30+

5-star rated engagements

99%

Recommendation rate

Let's see if I can help.

A short conversation to understand your situation

Honest assessment of fit

Clear next steps if we're aligned

"What sets Kora apart is their commitment to building our capabilities, not creating dependency."

Joseph Alexander - Official Framer Partner

Jennifer Holland

CFO, Elevance

No pitch, no obligation. Tell me what you're facing and I'll let you know if I can help.



What services are you interested in?

How would you describe your organisation?

I'll be in touch within a day or two.

30+

5-star rated engagements

99%

Recommendation rate

Let's see if I can help.

A short conversation to understand your situation

Honest assessment of fit

Clear next steps if we're aligned

"What sets Kora apart is their commitment to building our capabilities, not creating dependency."

Joseph Alexander - Official Framer Partner

Jennifer Holland

CFO, Elevance

No pitch, no obligation. Tell me what you're facing and I'll let you know if I can help.



What services are you interested in?

How would you describe your organisation?

I'll be in touch within a day or two.

30+

5-star rated engagements

99%

Recommendation rate

Enquire

Enquire

Joseph Alexander - Official Framer Partner

You